Privacy Label

Advisors: Lorrie Cranor and Patrick Kelley

Privacy policies as they currently exist are long and difficult for consumers to understand. I designed a "Privacy Label" to display policy information in an a clear way. I ran five focus groups to evaluate the design, and tested the final design in a think-aloud usability study with 22 particpants. The Privacy Label is featured on PrivacyFinder.com.

Related Publications

Bresee, J. "Visualizing Online Privacy Policies to Assist Consumer Understanding." Thought Undergraduate Research Journal, 2009.

Kelley, P., Bresee, J., Cranor, L., and Reeder, R. “A ‘Nutrition Label’ for Privacy.” Symposium On Usable Privacy and Security (SOUPS) 2009.